Authorized ≠ Compliant: Why Your Trusted Retailers Might Be Doing the Most Harm
Welcome back to The Brand Data Revolution. We missed you as we took a brief summer hiatus to watch Prime Day unfold and support brands
The Cost of Complacency: What Brands Miss by Not Auditing Their MAP Program Quarterly
What do you make of the image for this week’s newsletter? It’s an image taken by an amateur photographer named Pyanek, as part of a
MAP’s Secret Weapon: Your Supply Chain (And Why Distribution Strength Drives Pricing Success)
Welcome back to The Brand Data Revolution. We’re glad you’re here and hope that we’ve been providing you valuable tips and tactical guidance throughout your
Are You Too Comfortable with Your MAP Provider?
Welcome back to The Brand Data Revolution…Or, if you’re joining us for the first time, this is Pervasive Mind’sweekly newsletter focused on best practices, tips
The ROI of MAP: Leaky Distribution Is Costing You, But How Much?
Welcome back – or welcome to – The Brand Data Revolution. Summer is upon us and – for many – it’s a time to reflect
Prime Day, Blind Spots, and the Hidden Cost of Invisibility
It’s nearly June…that time of year when the days get longer, the air gets hotter, and the smell of sunscreen, sea breezes, and cookouts transports
The Mirage of “Complete Coverage” and How It’s Costing Brands Their MAP Control
On behalf of the team at Pervasive Mind, we’d like to welcome you back to The Brand Data Revolution, where we provide best practices, insights,
Out of Sight, Out of Control: What Brands Miss by Deprioritizing Walmart
TLDR: Brands and MAP teams…if you’re enforcing MAP but ignoring Walmart, you’re not enforcing MAP. Here at Pervasive Mind, we speak to brands every day,
How to Stay Off Amazon’s CRaP List (and Why MAP is the First Line of Defense)
Welcome back to another edition of The Brand Data Revolution. To all the moms out there who seemingly do it all, we hope that your
The Data You Can’t See Is the Data You Should Be Worrying About
Why trusting what you’re getting may not be enough – and how to know if you’re missing critical pieces of the puzzle. Welcome to another
